Case Studies

Travel Manitoba

Travel Manitoba Homepage

Manitoba offers a wealth of attractions to visitors - arts and culture, fine dining, fishing, Churchill's polar bears and more. Travel Manitoba wanted to take their message online. Here's how we helped.

Background
In 1999, Travel Manitoba came to Manlab looking to establish a web presence to enhance people’s perception of the province. Manlab and Travel Manitoba felt the Internet had the potential to reach a wide range of potential travelers.

What We Did
Manlab is proud to be Travel Manitoba’s technology and web strategy partner. Manlab created (and maintains) Travel Manitoba’s content and contact management systems. Travel Manitoba is now able to monitor all points of contacts for its customers and industry partners both online and offline. Travel Manitoba can also conduct online marketing campaigns including search engine optimization, banner ad campaigns and e-newsletter campaigns.
 
Manlab also works with Travel Manitoba on their strategic planning, art direction and marketing/advertising across all media, both on- and offline.

Results
Our partnership with Travel Manitoba has resulted in increased revenue opportunities for the organization as well as better tracking of advertising and marketing contacts. The Travel Manitoba website and affiliated microsites are now more user-friendly and efficient than ever before, and traffic to the sites continues to increase